}
Know How

Strategy Plan

Step 4: Define goals & strategies

  • Once completed, transfer the SWOT analysis into a matrix to generate strategies by asking how you can use your current strengths and overcome weaknesses to make full use of the opportunities and to mitigate threats.
  • The main purpose is to generate only strategies that will take the organisation to your arrival point: your long term goal.
  • For each strategy, define a performance metric and goal.