Research the organisation if you are new to the organisation, or do not work for the organisation. Talk to the staff to learn what they do, their vision, mission and goals, what programs they conduct, and any recent major changes.
Refer to a previous report if available. Study this along with other marketing materials such as brochures, one pagers, and the organisation’s website. This questionnaire helps you to assess the current annual report and create a plan for how to step up the quality of the next edition of your organisation's annual report.
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