Think about how the future will look once the problem is solved. The vision statement describes your dream of the future and it should inspire other people to believe in the same dream.
Use powerful words in your vision statement that will stay in people’s mind.
Watch this powerful example of a video vision statement by the Special Olympics, and how it captures the essence of the organisation’s beliefs and values and defines its place in the world. Remember: a vision statement explains the overall goal of your organisation looking into the future, while the mission statement outlines your present plan to realise the vision.
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