Social media refers to online sites such as Facebook, Twitter, LinkedIn and YouTube where people, organisations, and businesses share and exchange information and interact with each other. It is increasingly becoming an effective marketing tool to reach out to a large audience.
This toolkit is useful when an organisation:
In eight steps this toolkit will assist you in creating a social media plan for your organisation. Here you’ll find a step-by-step guide, tools, examples and other resources for a social media plan.
Know how: an overview of how to create a social media plan step-by-step.
Example: a Facebook guide.
Example: a guide for YouTube.
Example: a guide for optimisation of search engine.
Tool: an assessment to investigate your use of social media.
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