Social Media Strategy

Introdução

Social media refers to online sites such as Facebook, Twitter, LinkedIn and YouTube where people, organisations, and businesses share and exchange information and interact with each other. It is increasingly becoming an effective marketing tool to reach out to a large audience.

Justificativa

This toolkit is useful when an organisation:

• needs a free platform to reach out to a large audience.
• needs a tool through which it can directly interact with various stakeholders and the larger audience.
• is present on social media sites but has not been posting on a regular basis.
• would like to have a strategy and a detailed plan on how to manage posts.

O que você pode esperar

In eight steps this toolkit will assist you in creating a social media plan for your organisation. Here you’ll find a step-by-step guide, tools, examples and other resources for a social media plan. 

O que você terá

Know how: an overview of how to create a social media plan step-by-step.

Example: a Facebook guide.

Example: a guide for YouTube.

Example: a guide for optimisation of search engine. 

Tool: an assessment to investigate your use of social media.