Crisis Communication Plan

Step 4: Information and materials

Before communicating anything, you need to assess the situation. In other words: you need to get the facts before you decide what needs to be communicated. And perhaps equally important, what can better be left out.

Questions you can ask yourself are:

• What is the most important problem?
• What could be the consequences?
• What are the first steps that need to be taken?
• Who needs to be involved within my organisation: your crisis communication team and spokesperson
• Who needs to be involved outside my organisation?
• Who will be affected?
• What are the feelings/emotions regarding the situation?
• What questions could people have? Make a list of Frequently Asked Questions (FAQ)
• What answers will we give?
• Who needs to be informed?
• How are we going to get the message out?
• What media are we going to use?
• Who will monitor in what media what is being said about us?
• Do we need legal advice?

Use this download to create your own Crisis Communication Plan: Crisis communication plan