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Know How

Social Media Strategy

Key to Success and Challenges

Key To Success

  • It is important to understand that maintaining a good social media page is time consuming. It is better to be present on fewer platforms but be active and post on a regular basis.
  • If you are using a variety of channels, streamline work by managing posts and scheduling future posts through social media management tools such as HootSuite.
  • It is important to understand your target audience. The better you know them, the better you communicate with them and keep them interested in your page.
  • Check regularly whether your messages reach your audience(s) effectively.

Challenges

  • Growing organisations often do not have a person that is mainly responsible for communication. A social media strategy should only be created and carried out after you have a dedicated communications person on board.
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