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Understand and discuss branding with leaders and team. What does it mean, why it is important, and what can be accomplished?
Agree on who will lead the branding project, discuss how long it will take and what it will entail (which marketing products will be built).
Make sure that throughout this process, the 'Why' of your organisation, the very reason you exist, gets a clear place in your messaging.
Watch this video to get a good idea of what branding is, and what it is not:
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