Local fundraising example:
22nd Annual day

Main characteristics

Fundraising method

Beneficiary contribution
Special or annual day celebration

Rural/Urban

Rural

Net fin result (€)

644

ROI

1.1

Time investment

20-25 days

Speech by Chairperson of Municipal Council, appreciating the performances and announcing his donation

Children performing a dance in front of the audience

Role play performed by students

Organisation	Bahujan Hitay Goa
Type	NGO
Suitability	Starting organisation
Country	India
Funding needed for	Underprivileged children
Period of action	March 4, 2014
In-kind donations raised	Yes, but not specified
Types of donations	Corporate and individual donations
Types of donors	Social Welfare Department of Goa, local businesses, the community in general

Summary

An Annual Programme was organised as a fundraising event, in which guests were invited from the Municipal Corporation and Social Welfare Department of Goa. Local community people, including parents, were present for the event and students performed cultural activities at the event.

Tips and lessons learned

You should make a proper budget for the event, keeping in mind the risk factor: the variance between expected and actual action result, due to low response from donors.

BH Goa concluded that next time they need to focus more on planning the event and sharing responsibilities.

It is wise to approach donors at least two months before the event.

Review by Wilde Ganzen Foundation

This is a good example of a first attempt that was not as successful as expected. BH Goa raised a little more than twice the amount they spent on the event. They do not specify the costs, but it would be interesting to investigate if any of these costs could be sponsored by corporates the next time. A strong point is that the organisation obviously sat down afterwards to evaluate and decide what they will do differently when they organise the Annual Day in 2015.

Details

Objectives

Fundraising through a programme at local level.
Community awareness.

Targeted donors

Government officials
Members of the community
Local businesses
Local sponsors

Results

Cost/benefit	National currency (INR	Euro
Total amount raised	105,000	1,229
(-) Total amount invested	50,000	585
Net amount raised	55,000	644

Description of preparatory work

Preparation of dance and cultural programme by staff and teachers.
Searching and contacting sponsors by leader and trustees of BH Goa.
Inviting corporated for the event.
Inviting Chairperson of Municipal Council< Arranging logistics Arranging venue.

Description of implementation

The entire programme was implemented as per the action plan.
Dance and cultural programme was performed by children.
Chief guests announced some contribution for the upliftment of children.
People from the community were informed about the aims and objectives of the project and approached for a donation. A donation box was put up at the event. Also some expenses like food and snacks were taken care of by the community members.

Plans to repeat the action

BH Goa intends to invite the donors and corporates on other important days like Independent Day and Republic Day as well, to better acquaint them with their work. They are also trying to recruit some of them to help the children of the centre with educational activities. The Annual Day will be repeated in 2015, with better planning (see Tips and Lessons learned).

Local fundraising example:22nd Annual day