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Local fundraising example:
HIV/AIDS awareness campaign

Main characteristics

Fundraising method

Art sale/auction, exhition or competition
Special or annual day celebration

Rural/Urban

Rural and Urban

Net fin result (€)

2,872

ROI

6.4

Time investment

20 days

Organisation Arunodaya Trust
Type NGO
Suitability Slightly experienced
Country India
Funding needed for The education of underprivileged children
Period of action December 1, 2010
In-kind donations raised

No

Types of donations

Registration fees for participation in the competition

Types of donors

Students and teachers

Summary

On the occasion of World AIDS Day 2010 the Arunodaya Trust organised a big painting competition with HIV/AIDS as its theme. 300 colleges in Andhra Pradesh were approached, around 200 participated. Students from well-off backgrounds (a total of 400) paid a registration fee of Rs. 500/-. Students from underprivileged colleges participated for free. There were three prizes to be won. All students, 4.000 in total, were made aware of the work of the Arunodaya Trust for underprivileged children, deprived of education.

Tips and lessons learned

1. Ways to approach and coordinate with different colleges and principals, and convincing them to allow participation of their students in the event. Invitations for all the schools and colleges were sent and the management provided their consent through telephonic discussion or email and were finally taken in to consideration. A total of 300 schools and colleges were approached; around 200 schools have given their consent.
2. Channeling the local resources of student community from privileged background for mobilisation of local funds.

Review by Wilde Ganzen Foundation

This is a good example of special day and theme-based fundraising combined with awareness creation for the cause of HIV/AIDS. Organising a painting competition and involvement of student from well-off as well as less privileged schools helps create awareness and better understanding.

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