Crisis Management Plan

Step 2: Determine the organisational impact

The next step is for you to quantify the potential impact of a crisis. Looking into the risks can reveal a variety of potential effects, including:

• Disease or loss of life of your staff or beneficiaries
• Inability to deliver your services or cancelling of events
• A damaged reputation in the public eye
• Loss of or delayed fundraising and income
• Increased expenses
• Regulatory fines

In the worst case scenario, these effects could threaten the very existence of your organisation. That is why it is important to take the next step: identify response procedures.