Gather information and facts required for the external and internal analyses:
Use the PESTLE model for factor analysis (political, economic, social, technological, legal and environmental analysis)
Do a market analysis (beneficiaries/customers, competitors, new entrants, etc.)
Review your internal key performance data, for example the amount of benecifiaries helped, the percentage of beneficiaries happy with your service etcetera (current vs planned)
Once the external and internal analyses are completed, analyse the most important findings.
Watch this short video from Efua Elens-Edeh about the value and use of an Strategic Plan, to be able to put it all together.
Know How
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