SWOT analysis

Step 2: Analyse strengths

• Use this worksheet for the analysis of the Strengths, Weaknesses, Opportunities and Threats; step two to five of this toolkit. 
• Start the analysis by understanding and analysing the internal strengths of the organisation
• Ask the following questions:
  • What internal resources does the organisation have?
  • What does the organisation do better than anyone else?
  • What do supporters see as the strengths of the organisation?
  • What is the unique selling point of the organisation?
• Weigh the different factors against each other and refer only to the strongest ones, if too many strenghts have been identified.