}
Know How

SWOT analysis

Step 6: Defining Strategies

  • Create a final version of the SWOT analysis, listing the factors in each category in order from highest priority at the top to lowest priority at the bottom.
  • Use the SWOT Worksheet Matrix to develop strategies. Essentially, you are mapping out ways to leverage the positives to outweigh the negatives.
  • Come up with ways to use the strengths to maximise the opportunities.
  • Look at how the same strengths can be used to minimise the threats identified.
  • Identify ways to use the opportunities identified to minimise the weaknesses and/or avoid the threats.
  • Refer back to the SWOT and revise as things change and the organisation grows.