Incorporate the new vision and mission statements into all marketing collaterals.
Make the new statements visible in the office, for example through posters on the wall. This can help encourage staff morale, ownership, and teamwork.
Look at how the NGO Partners in Health has incorporated their mission and vision in their website with one succinctly powerful line: “We go. We make house calls. We build health systems. We stay.” They then go into more detail through the rest of the page, complete with relevant calls to action in the sidebar of the page. By giving viewers a direct line to donate or sign up for the e-newsletter, PIH has a higher chance of engagement.
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