}
Know How

Storytelling

Step 1: Purpose of Stories

Stories have more than one purpose in the communication of your organisation:

  • Entertain
  • Teach
  • Inspire to take action


Whether it is in a conversation, a presentation, a report or a video, good stories can be used to make your communication much more memorable. They can help you get the action from others you want. Watch the short video to learn more about storytelling, and to get your first assignment: a brainstorm exercise.


Story brainstorm exercise

Write down 3-5 stories you can use to convince others in your current work. Take 20 minutes and do not overthink it! Use the blue arrow in the exercise to continue to the next page. [h5p id="34"]