}
Know How

Branding

Step 4: Brand Design

  • Discuss the materials you received from the graphic designer. This usually includes a brand manual and three to five different logos (if desired).
  • Discuss any alterations and decisions with the designer and the team. It is important to keep alteration rounds under control. This process can be slow and difficult. Getting decisions done in the required timeframe can require a lot of follow-up on both sides. A final decision is taken by the leader and the board.