}
Know How

Branding

Step 3: Graphic Design Brief

  • Decide together who will design the brand and marketing collaterals. Depending on your budget, this may be a professional designer or a staff member/volunteer.
  • Create a brief for the graphic designer or designing team member (use the tool design brief template). The brief typically includes vision, mission, values, logo (alteration wishes if any), tagline, desired colours, and word associations.