}
Know How

Donor relation management

Step 8: Follow up

  • Monitor the implementation of the Donor Management System regularly and modify if needed.
  • Analyse donors after the first year of implementation: including donor turnover (how many still continue their support and how many have stopped donating), lifecycle, potential for long-term engagement and/or volunteering and in-kind support.
  • Use the results of the analysis to influence the strategy and fundraising approach for the upcoming year.