Social Media Strategy

Step 2: Fall in love with the imperfect digital life

One of the biggest advantages when working with social media, is that you can develop your strategy along the way. No need for great, lengthy plans or detailed planning. You start small and learn from what you do. You re-use what works well and adjust what didn't. This is called 'minimal viable campaigning':

• it is good enough for now
• you collect feedback and improve along the way