Social Media Strategy

Step 3: Plug and play

Another important principle when working with social media, is that you use what is already there. You do not need to develop anything new. You can create graphics with free apps, you make videos with your phone, you communicate through existing platforms such as Facebook, Twitter, WhatsApp and Instagram. That saves you a lot of time!

Watch this appealing fundraising video from the Kenyan CBO Top Girl, shot, edited and subtitled on a mobile phone. It has good storytelling and a clear call for support. You can easily make such a video yourself, share it through social media, and ask others to do the same.

Also, this promotion video was also shot using a phone for sound. Then they used Canva, to insert images and add the sound. Easy-to-do and cheap!

Click on the ‘more social media’ button to get an overview of social media channels and their target groups. And remember: plug and play!

More social media