A story is a journey. At the beginning, you set the scene and create your characters. And you work towards the climax: how does the problem get resolved?
But with storytelling, it is a good idea to start with thinking about the implication of your story: the ‘so what’? What action are you trying to get from your audience? Think about this, and write down what you want people to do after they hear your story.
Watch this short video and write down the desired actions from your audience.
Write down at least one action you want people to take after your story. Click on the blue arrow in the exercise to continue to the next page.
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