Change Management

Step 8: Repeat your reasons for change from all angles

Watch this excellent video that explains why people find changing so difficult. In order to promote change, you should communicate about:

• the advantages of the change (the goldpot)
• the disadvantages or risks of the change (the crutches)
• the advantages of not changing (the mermaid)
• the risks/disadvantages of not changing (the crocodiles)